This Halloween, General Mills is stirring up the cereal aisle with a dose of pure nostalgia — and a dash of fuzzy fun. In a groundbreaking partnership with the legendary Jim Henson Company, the beloved Monsters Cereal mascots — Count Chocula, Boo Berry, and Franken Berry — are being reimagined as hilarious, full-fledged puppets. The result? A spooky yet charming mashup of breakfast and showbiz that’s set to make 2025’s Halloween season unforgettable.
A Fuzzy Franken Berry Worth Collecting
Kicking off the frightful festivities is the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 starting Tuesday, October 7. Inspired by the new puppet designs, the box mimics the soft, fleece-like texture of Franken Berry himself. It’s part cereal, part art piece — the kind of thing that collectors, Halloween fans, and Henson enthusiasts will want to display front and center on their shelves.
“This is more than a cereal box, it’s a piece of art,” says Mindy Murray, Brand Experience Director for Morning Foods at General Mills. The fuzzy box is a love letter to the fans who eagerly await the Monsters’ seasonal return and a testament to the creativity sparked by this partnership.
Henson Magic Meets Breakfast Icons
The transformation of these cereal monsters into puppets comes courtesy of Jim Henson’s Creature Shop, the same creative powerhouse responsible for some of the world’s most beloved puppet characters. Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company, notes that the team “especially enjoyed realizing these beloved Monsters as puppets for the first time ever,” promising a Halloween filled with humor and nostalgia.
And the fun isn’t just on the front of the cereal box. Flip it around, and you’ll find behind-the-scenes details on how the Creature Shop brought the Monsters to life, complete with that signature Henson blend of craftsmanship and whimsy.
Beyond the Breakfast Table
Fans can also head to shop.Henson.com for special merch and collectibles celebrating this unusual and delightful crossover. On social media, the Monsters will appear in full puppet form, interacting with fans in a way we’ve never seen before — complete with movement, personality, and plenty of monster-sized laughs.
The project’s creative spark came from Imagine Entertainment, which had worked with both General Mills and The Jim Henson Company in the past. They provided the direction for the filmed content, ensuring that the Monsters retained their quirky charm while embracing their new puppet personas.
A New Chapter in Spooky Cereal History
Since their introduction in 1971, Count Chocula, Boo Berry, and Franken Berry have charmed generations with their mix of spooky fun and seasonal sweetness. This puppet-powered revamp marks a new era — one that combines the Monsters’ classic appeal with Henson’s timeless artistry.
Whether you’re an ’80s kid reminiscing about Saturday morning cartoons, a millennial collector of quirky memorabilia, or a new fan discovering the Monsters for the first time, this year’s collaboration promises to make your Halloween breakfast table a little more magical… and a lot fuzzier.