Theme park lovers, movie buffs, and fans of immersive experiences—get ready for a journey like no other. Universal Theme Parks: The Exhibition is making its world premiere at The Franklin Institute in Philadelphia on February 14, 2026, marking a historic collaboration between the museum and Comcast NBCUniversal. This massive, 18,000-square-foot exhibit invites guests to go beyond the velvet rope and explore how Universal brings some of the world’s most beloved characters, worlds, and attractions to life.
Developed in partnership with Universal Destinations & Experiences and designed by the award-winning team at MDSX Creative, this exhibition is more than a walk-through—it’s a full-blown, interactive adventure through Universal’s themed entertainment legacy. It arrives during the nation’s 250th anniversary year, making 2026 a truly monumental moment for Philadelphia.
What Awaits Inside the Exhibition
From Jurassic World to How to Train Your Dragon, Universal Monsters, and more, this one-of-a-kind experience blends history, innovation, and technology across eight themed galleries featuring:
- 25+ Interactive Experiences
- 100+ Original Artifacts
- Fully Immersive Environments
- Costumes and Props from Iconic Attractions
Highlights include:
- Step into the Action: Be transported into the thrills of Universal attractions with cinematic staging and themed set pieces.
- Unleash Your Inner Creator: Design coasters, sculpt monster masks, and animate figures using real tools from the theme park industry.
- Explore the Tech Behind the Thrills: Discover the science and creativity behind animatronics, ride systems, and special effects.
- Get Up Close with the Icons: See authentic ride vehicles, set pieces, and costumes—including favorites like Toothless, Po, and the Universal Monsters.
- Photo Opportunities: Pose with fan-favorite props and themed environments perfect for social sharing.
Whether you’re a lifelong fan of Universal Studios or a creative curious about what happens behind the scenes, this exhibit pulls back the curtain in a way never seen before.
A Celebration of Innovation and Imagination
“This first-of-its-kind exhibition is an immersive showcase of the innovation and imagination behind theme park creation,” said Abby Bysshe, Chief Experience and Strategy Officer at The Franklin Institute. “It demonstrates our commitment to delivering exceptional experiences with global audience appeal.”
Larry Dubinski, President and CEO of The Franklin Institute, added, “Hosting the world premiere of an exhibition of this caliber in 2026, during what will be a monumental year for the nation, is extraordinary.”
Universal’s Gerald Raines echoed the excitement: “For those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team. We’re proud to partner with The Franklin Institute to share the artistry and technical expertise behind the magic.”
Dates and Details
- Location: The Franklin Institute, Nicholas and Athena Karabots Pavilion & the Mandell Center
- Opening Date: February 14, 2026
- Closing Date: September 7, 2026
- Presented by: Comcast NBCUniversal
- Associate Sponsor: PECO
Early access to tickets and updates are available now at www.fi.edu.
Whether you’re a theme park enthusiast, an aspiring imagineer, or simply looking for an unforgettable experience in 2026, Universal Theme Parks: The Exhibition is a can’t-miss event. Stay tuned to CoasterMedia for updates and exclusive looks inside this extraordinary tribute to the thrills, artistry, and legacy of Universal’s parks around the world.