If you’ve got a preschooler in the house (or honestly, if you’ve just ever been around one), you already know Bluey isn’t just a cartoon—it’s a full-blown cultural phenomenon. And now, the little Blue Heeler puppy who’s been tugging heartstrings since 2018 is set to leap off the screen and straight onto the tracks at Alton Towers. That’s right: the UK will be home to the world’s first Bluey-themed roller coaster, opening in CBeebies Land in Spring 2026.
For families already making pilgrimages to Paultons Park’s Peppa Pig World, this is huge news. Bluey’s been snapping at Peppa’s heels for years, winning Emmys, BAFTAs, and—most importantly—the affection of kids who can’t get enough of her games with Bandit, Chilli, and Bingo. Now, Alton Towers is ready to give those fans the ultimate next-level experience: a ride dedicated entirely to Bluey’s boundless imagination.
Speculation Time: What Could This Coaster Be Like?
Here’s where things get fun. Since Alton Towers is billing this as a junior coaster, fans can expect something along the lines of the Octonauts Rollercoaster Adventure—family-friendly thrills designed with little riders in mind. But given Bluey’s focus on creative play, I wouldn’t be surprised if we see interactive elements or storytelling built right into the ride. Imagine racing through the Heeler backyard, diving into one of Bluey’s “made-up games,” or even spotting cameos from favorites like Muffin, Lucky, or of course, the elusive Long Dog.
And who’s to say this will stop at one ride? If Peppa Pig could power an entire land at Paultons, Bluey could easily expand across Merlin’s other UK parks—Chessington, Legoland, maybe even Thorpe Park with a family zone. With the BBC pushing Bluey as a full lifestyle brand, it feels more like “when” than “if.”
Bluey Sleepovers – Hotel Rooms With a Twist
The coaster news pairs perfectly with what Alton Towers has already been building toward: Bluey-themed hotel rooms that debuted in 2024 at the CBeebies Land Hotel. These aren’t just slapped-on decals either. Families of up to five can bunk down in a bright yellow Bluey room, surrounded by murals of the whole Heeler family, with playful touches hidden throughout—yes, even a cheeky appearance from Long Dog.
It’s one of the most immersive family sleepover experiences the resort has offered, and fans who’ve stayed there say it genuinely feels like stepping into the show. For parents, it’s a win-win: your little ones get a magical Bluey sleepover, and you get the convenience of being right on the resort’s doorstep for rope drop at CBeebies Land. With the coaster opening in 2026, expect those rooms to become the hot ticket for families planning their trips.
Bluey on the Big Screen – The 2027 Movie
As if a coaster and hotel weren’t enough, Bluey is also getting the full Hollywood treatment. BBC Studios and Disney are teaming up for a feature-length Bluey movie set to premiere in August 2027, with streaming planned for Disney+, ABC iview, and ABC Kids not long after. Creator Joe Brumm has teased that he always envisioned Bluey for the big screen, promising a theatrical experience designed for families to enjoy together.
If history is any guide, this movie will be a juggernaut. Think of how Peppa Pig: My First Cinema Experience fueled the character’s popularity in the UK—or how the Paw Patrol movies pulled massive box office numbers. Bluey already has the global reach, the awards, and the merchandising muscle. A blockbuster movie combined with a brand-new coaster? That’s a one-two punch that will keep Bluey in the spotlight for years.
What It All Means for Theme Park Fans
UK parks are in an all-out arms race for family audiences. Paultons has Peppa. Legoland has everything from Duplo to Ninjago. And now Alton Towers is doubling down on CBeebies Land with its biggest preschool IP yet. The timing couldn’t be better, either—families who book those Bluey hotel rooms in 2026 will be able to pair it with the new coaster, then ride the wave straight into the 2027 film release.
For fans like us, this feels like the beginning of something bigger. If the coaster proves as popular as expected, Merlin might just expand Bluey further—beyond Alton Towers, beyond the UK, and maybe even into other global parks. After all, Bluey isn’t just Australia’s pup anymore. She’s gone worldwide, and now she’s racing full speed into the theme park world.
Fan Question
Now that Bluey is getting her own coaster, we’ve got to ask: which Bluey character do you think deserves their own ride or attraction? Should Muffin get a wild spinning ride? Or maybe Bandit-themed bumper cars? Share your ideas—we’d love to hear them!