March 10 has become one of the most fun unofficial holidays in gaming. Known as MAR10 Day, it is the annual celebration of Nintendo’s legendary character Mario. In 2026, the celebration is even bigger as fans mark the 40th anniversary of the Super Mario Bros. game while also looking ahead to the upcoming animated film The Super Mario Galaxy Movie arriving in theaters on April 1.
Whether you grew up jumping over Goombas on the Nintendo Entertainment System or recently joined the adventure on Nintendo Switch, MAR10 Day is all about celebrating Mario’s long legacy in gaming, pop culture, and beyond.
Nintendo has rolled out several ways for fans of all ages to join the celebration this year, and there is something for just about everyone.
Revisiting 40 Years of Mario Games
One of the easiest ways to celebrate MAR10 Day is by jumping back into some classic Mario games. Nintendo Switch Online members can revisit several Super Mario titles across multiple generations including the NES, Super NES, Game Boy, and more.
For fans with the Nintendo Switch Online + Expansion Pack membership, even more nostalgic fun is available beginning March 10. Players can dive into Mario vs. Donkey Kong from the Game Boy Advance as well as the Virtual Boy titles Mario Clash and Mario’s Tennis. It is a reminder of just how many eras Mario has lived through since his debut four decades ago.
Game Deals for MAR10 Week
If you have been waiting to add a few Mario adventures to your library, MAR10 Day week is a great time to do it.
From March 8 through March 14, select retailers and official Nintendo stores are offering deals on several Nintendo Switch games. Titles like Super Mario 3D World plus Bowser’s Fury and Super Mario Odyssey are available for $39.99. Super Mario Party Jamboree – Nintendo Switch 2 Edition plus Jamboree TV is also discounted to $59.99, making it the first Nintendo Switch 2 game from Nintendo to receive a sale.
The My Nintendo Store and Nintendo eShop are also offering digital deals through March 15, including titles like Mario vs. Donkey Kong and Super Mario Maker 2.
Getting Ready for The Super Mario Galaxy Movie
Another big reason to celebrate this year is the upcoming animated film The Super Mario Galaxy Movie, arriving in theaters April 1 from Illumination and Nintendo.
The film will feature Mario and Luigi exploring cosmic adventures alongside familiar characters including Yoshi and Princess Rosalina. Fans can also revisit Rosalina’s original story by playing Super Mario Galaxy and Super Mario Galaxy 2 on Nintendo Switch, which now includes an update for Nintendo Switch 2 players.
tMA Chance to Win a Theme Park Trip
One of the most exciting MAR10 Day offerings this year is a sweepstakes for a theme park vacation to experience SUPER NINTENDO WORLD.
Fans can enter through My Nintendo for a chance to win a trip for four to either Universal Studios Hollywood in California or Universal Orlando Resort in Florida. The prize includes the opportunity to explore the immersive land inspired by Mario and his friends, filled with interactive games, themed food, and attractions.
For theme park fans, it is easily one of the most exciting MAR10 Day prizes available.
Mario Kart Events and Rewards
Competitive players can also jump into the My Nintendo Mario Kart World Open Series this month. Nintendo Switch Online members can participate in weekly online races within Mario Kart World.
Just by taking part in the in-game events, players can earn 310 My Nintendo Platinum Points. It is a simple way to join the celebration while racing against other players across the Americas.
Lunchables Joins the MAR10 Fun
Nintendo is also teaming up with Lunchables for a fun promotion running through May 31. Select Lunchables packs will feature Nintendo games like Mario Kart World, Donkey Kong Bananza, and Pokémon Legends Z-A.
Each qualifying pack includes a QR code that gives fans a chance to win a Nintendo Switch 2 system along with a digital game download.
Meet Mario in Person
For fans near Nintendo’s flagship stores, there is also a chance to meet Mario himself. Special MAR10 Day meet-and-greet events are taking place at Nintendo New York and Nintendo San Francisco. Select Walmart locations are also hosting retail demo events so players can try Mario games in store.
It adds a little extra excitement for fans celebrating the day out in the real world.
A Celebration That Keeps Growing
Forty years after Super Mario first appeared, the character remains one of the most recognizable icons in gaming. From classic platformers to theme park lands and animated movies, Mario continues to evolve while staying true to the fun spirit that started it all.
MAR10 Day is a simple but fun reminder of how much this character has meant to generations of players. Whether you are replaying a classic, entering the sweepstakes, or just enjoying the excitement leading up to the new movie, today is the perfect day to celebrate Mario.
After all, it is not every day that a mustached plumber saves the Mushroom Kingdom for 40 years straight.