It’s been over a month since Coca‑Cola and Star Wars launched their collectible summer collaboration — but the Force is still strong with this one.
The limited-edition “Coca‑Cola x Star Wars: Refresh Your Galaxy” campaign, which officially kicked off in late June 2025, continues to make waves across the galaxy. Marrying Coca‑Cola’s legacy of joy with Star Wars’ multi-generational storytelling, this global partnership taps into the power of fandom with collectible packaging, cinematic advertising, and even a dose of interactive tech.
30 Designs, One Shared Universe
At the heart of this campaign is a striking series of 30 collectible package designs adorning Coca‑Cola and Coca‑Cola Zero Sugar cans and bottles. These feature legendary characters from across the Star Wars timeline — from the Original Trilogy to the Mandalorian era — sparking instant recognition and nostalgia.
Original Taste characters include:
Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine.
Coca‑Cola Zero Sugar characters bring their own star power: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper.
A few designs — such as Chewbacca, First Order Stormtrooper, The Mandalorian and Grogu — are exclusive to Disneyland® Resort and Walt Disney World® Resort, making them prime targets for collectors and parkgoers alike.
Holograms, Themed AR, and Fandom on Display
The collaboration goes beyond the shelf with an augmented reality experience that lets fans record and share messages as if they were Star Wars-style holograms — accessible by scanning a QR code on the limited-edition packaging. These videos are meant to spotlight community and connection — a running theme that both Coca‑Cola and Star Wars have embraced in their decades of storytelling.
The campaign’s cinematic short, set fittingly in a movie theater, captures those timeless moments of fans experiencing Star Wars on the big screen: lightsabers flickering, popcorn crunching, and bottles fizzing open in shared excitement. It’s a love letter to the theater-going experience, where generations have been transported to a galaxy far, far away.
A Legacy of Collaboration
This is far from the first time Coca‑Cola and Disney have joined forces. Their partnership dates back 70 years to the opening of Disneyland® Resort in 1955, and has since grown to include a range of resorts and campaigns. Recent hits include last summer’s Coca‑Cola x Marvel: The Heroes collection, and the exclusive spherical “orb” bottles introduced at Star Wars: Galaxy’s Edge in 2019.
The current Star Wars campaign stands out for its emphasis on community, its collectible appeal, and the AR tech twist that brings the message of connection into the digital age.
Final Thoughts: Why It Still Matters
Even as the initial launch buzz settles, “Refresh Your Galaxy” remains a standout example of brand collaboration done right. It doesn’t just slap logos on cans — it tells a story, honors a fandom, and brings people together through shared passions. And with the collectibles still appearing in stores and parks, the hunt — and the excitement — continues.
So whether you’re a die-hard Star Wars fan, a Coca‑Cola enthusiast, or just someone who appreciates a bit of creative brand magic, this summer’s collaboration offers more than just a cool drink. It offers a chance to be part of a larger, refreshing galaxy.
May your thirst be quenched, and your fandom forever strong.